Case Study ยท Hesperia, California

A faster site, $25,200 a year saved, tracked from day one.

Desert Choice Dental was paying $3,000 to build and $2,500 a month to maintain a site. We rebuilt it as a fast, bilingual custom site for $2,500 and $400 a month, and instrumented it so the results are real, not guessed.

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At a glance

The numbers, reported honestly.

Maintenance dropped from $2,500 per month to $400, about $25,200 saved a yearDesktop Lighthouse: Performance 97, Best Practices 100, SEO 10044 active users and about 1 minute 10 seconds average engagement in the first 28 days6 CTA clicks, 2 phone-call clicks, and 1 form start tracked from day oneAverage Google position 9.5, indexed within weeks

The starting point

Paying premium money for a site that wasn't working hard enough.

Dr. Nivin was paying $3,000 up front and $2,500 every month for a site and maintenance, with little to show for the ongoing fee. The practice needed something faster, bilingual for its Hesperia patients, and actually measured.

What we built

A custom site that costs less and does more.

Custom static site, built by hand

No template and no plugin pile, so there is nothing heavy to slow it down or break.

Bilingual, English and Spanish

Built for Hesperia, where reaching patients in both languages matters.

Mobile-first

Designed for the phone first, where most patients actually find a dentist.

Tracked from day one

GA4, Search Console, and schema set up at launch, so the numbers were there from the start.

Hosted on Netlify

Fast global delivery with automatic deploys, no fragile server to maintain.

Fast

A 97 desktop performance score and sub-second loads, which patients and Google both reward.

An honest note

These are early numbers, and we'll always tell you that.

The metrics above are from the first 28 days after launch (May 23 to June 19, 2026). Search clicks were still building and most traffic was direct that early. We show you the real numbers as they come in, not a polished chart that hides the timeline. That honesty is the point.

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